News Focus

Source: PEdaily.cn (WeChat public account: PEdaily2012)

On May 25, Microidea, a short video brand incubator, announced the completion of A round of financing of RMB tens of million, led by Meridian Capital. Microidea, which gathers together a number of well-known Internet celebrities and short video masters, focuses on the incubation of short video and Internet celebrity brands, IP value shaping of Internet celebrities, and business expansion to the e-commerce and independent brand fields through the natural flow and fan loyalty of short videos. When many short video agencies are still confused about the way of profitability, Microidea has sought a feasible path based on its understanding of the nature of business, and become the only video agency that integrates Internet celebrity incubation ability, e-commerce and personal brand development and liquidity ability, all-category supply chain integration ability and film and television channels. On May 25, Microidea, a short video brand incubator, announced the completion of the A round of financing of RMB tens of million, led by Meridian Capital and backed by Midas Capital. Microidea received the angel investment from Qiyi Capital and Bangshi Capital. This means that Microidea will enter into a rapid growth period of Internet celebrity operation and incubation. After this round of financing, the Microidea team said that the company will focus on short video and personal IP incubation, personal brand research and development, and development of high-quality video content, and then expand personal IP of Internet celebrities to personal brands to maximize business development.