News Focus

On October 31, Meridian Capital’s beneficiary enterprise WeMedia Group (Beijing WeMedia Technology Co., Ltd) received approval of listing on the New Third Board, its stock code 839628. Founded in April 2014, WeMedia Group (WeMedia) is engaged in mobile Internet communication marketing, We Media content creation, We Media development and brokerage service. Meridian Capital participated in the previous Pre-A financing.

Li Yan, CEO of WeMedia Group, started business since his university days. After graduation he set up a company, and has experienced smooth development since then and was even on the Forbes “30 Under 30 Asia” list. Speaking of the listing of WeMedia on the New Third Board, Li Yan felt it was only a step, a process. After landing on New Third Board, he also has a small target, for WeMedia to reach 6 billion to 10 billion market value in three to five years, which is also the meaning of the business for his fellow colleagues. WeMedia has a strategic investment department, currently is the majority equity holder of a creativity company which planned “An escape from Beijing, Shanghai, and Guangzhou” themed campaigns, co-invested a company named www.tm361.com, and also has plans to acquire a convention company. What’s more, WeMedia has joined hands with Meisheng Culture to set up an industrial fund to invest in some companies in new fields.

After listing on the New Third Board, WeMedia will soon face new opportunities and challenges. According to Chen Zhong, the listing of the company indicated the company has excellent fundamentals, and its financial data will be publicized, which will benefit the brand, signaling it has upgraded from a guerrilla to a regular force, so to speak; nevertheless, it will also bring new pressure, customer expectation will expand, and challenge for the team is also growing. Listing means the company will enter a new stage of development, which requires everyone to learn more skills. In the future WeMedia will walk out of the industry to stay closer to the public, and mass-oriented marketing will bring broader market. On the other hand, listing means nothing for himself, Chen Zhong said, for business must go on, and negotiation with customers continue; this is only a tiny step in the business startup process, far from success, but it can be counted as a small target reached for his group of fellow colleagues.